APPLICATIONS OPEN FOR 2022

ABOUT THE PROGRAMME

Nowadays people are making entire careers out of their ability to influence social media channels like Instagram, Youtube, Snapchat and Twitter. Bloggers, vloggers, and influencers are making a living out of creating content, trading likes, shares and follows for brand engagement purposes. Globally loved brands have based their brand equity on creating captivating content which goes viral in the media.

The Higher Certificate in Advertising with a focus on Creating Digital Content will give you the skills you need to start a career in digital content creation. You will learn how to manage online communities, create a variety of content including blogs, social media posts, videos, podcasts, web media, and more, and how to use it effectively to meet the business goals for other brands or for building your own personal brand.

Here are a few key benefits/learning outcomes

• Understand and integrate the principles of marketing communications
• Construct, write, optimise and deliver integrated digital media campaigns
• Understand and use analytics and metrics to determine online market reach and opportunities, and discover target market needs as they emerge and evolve
• Learn how to successfully manage, develop and implement strategic content campaigns
• Understand and apply the principles and techniques of community management across multiple digital communication platforms
• Apply and integrate the knowledge of the various roles within a marketing environment in order to play a pivotal role in the development of effective content campaigns

Application Requirements
A valid National Senior Certificate is required.