We specialize in the creative and design industries, built environments, business and communication, and digital technology-driven education. We offer expert integration to that end.

As leaders in private higher education:

• Our programmes, aligned to our ethos, are progressive and break down the silo mentality of design and its disciplines. We were the first institution in South Africa to offer a Bachelor of Design degree as well as the first institution to offer Ideation Design.
• Our programmes align with international design programme standards.
• Our graduates define the industry.
• We have an established scholarship initiative. Since 2015, we have financially assisted over 124 students to access quality higher education.
• Our activities in the international tertiary market allowed us to partner with institutions worldwide. We select institutions that align with our ethos and culture; who will find value in partnering in either projects, community development or enrichment programs. The international student exchange program exposes our students to alternative teaching methodologies, cultures and environments.
• Relationships with industry players who provide 48-hour briefs as a part of our student learning experience, prepare our students for a real-world with real limitations, challenges and opportunities.
• Driven by technology, creativity, design, integrated learning and unique thinking; the institution encourages independent learning through custom-developed software and applications connecting students, institutions and industry.